Monday, June 27, 2011

Don't count out a sequel to Green Lantern just due to mediocre Box Office...

...since Warner Brothers is pushing ahead with another installment of the now franchise, according to The Hollywood Reporter:

Warner Bros. is already planning a sequel to Ryan Reynolds' superhero pic Green Lantern, despite the film’s soft performance at the box office.

Sources say Warners still believes in the franchise, even if the studio is “somewhat disappointed” with Green Lantern’s result.

Over the weekend, Green Lantern fell a steep 66% at the domestic box office, grossing $18.4 million for a cume of $89.3 million. That’s a big decline.

Warner Bros. president of domestic distribution Dan Fellman said the movie is settling in, pointing out that fanboy pics often see a significant drop-off in their second weekends.

Still, Green Lantern fell off more than recent superhero picsThor and X-Men: First Class. Thor dropped 47% in its second weekend, while First Class dropped 56%.

Similar films that have seen the same sort of dip that Green Lantern did include Hulk, which dropped nearly 70% in its second outing.

Green Lantern cost $200 million to produce before a sizeable marketing spend (rival studios say it was one of the most expensive on record). Warners, preparing for the end of Harry Potter, needs new franchises, so was willing to invest big in Green Lantern.

A formidable obstacle standing in Green Lantern’s way now is Paramount’s Transformers: Dark of the Moon, which opens in theaters around the globe on Tuesday night.

-Joey's Two Cents: I think the second movie would undoubtedly be a step up, without having to deal with the origins of the character, but that's just me...thoughts?

3 comments:

  1. I'm tellin' you, those guys at The Onion are prophets: "A Green Lantern sequel is already rumored to be in the works, due to the fact that this franchise has now been created."

    http://www.theonion.com/video/green-lantern-to-fulfill-americas-wish-to-see-lant,20741/

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