Via Box Office Mojo, The Numbers, and other sources:
Another strong weekend at the box office saw animated and family fare reap the benefits of a heavily attended Easter weekend. "Rio" retained the #1 spot in estimated box office figures, edging out Tyler Perry's latest Madea film, while "Hop" saw an expected Easter bump to cross the $100 million mark in gross earnings.
"Rio" dropped a modest 32% in estimated figures, moving its domestic 10-day box office gross to $81 million. Worldwide the film continues to have massive success, earning more than $202 million in 17 days. While tracking seems to indicate that "Fast Five", the fifth film in the "Fast & The Furious" franchise will debut strong in the April 29 box office weekend, "Rio" should hold on for a strong third weekend. No doubt about it, "Rio" is a bonafide smash.
The other animated feature in wide release, "Hop" saw an uptick of 16% in the Easter weekend, the holiday that the film is centered around. If estimates hold, "Hop" will become the third film to surpass $100 million so far in 2011, joining "Rango" and "Just Go With It" in achieving that milestone. Expectations are that "Hop" will freefall, perhaps as early as next weekend, with "Rio" delivering strong numbers and two other family films, "Hoodwinked Too..." and "Prom" attempting to pull dollars from the family audience.
NEW OPENINGS:"Tyler Perry's Madea's Big Happy Family" was not the director's best opening but performed on pace with many of his other offerings. "...Family", the sixth film to feature Perry's grandmotherly Madea character, opened on more screens than any other Perry feature (2,288) and pulled in an estimated $25.7 million. Tyler Perry's films typically have two strong weekends and then decline rapidly in attendance, so this opening could foresee a total gross of approximately $50-$55 million when all is said and done.
Robert Pattinson and Reese Witherspoon's "Water For Elephants" performed better than anticipated, landing in third place with approximately $17.5 million on a budget of $38 million. Curiously, it was Witherspoon's name who came first in the marketing of the film, perhaps because Pattinson's last non-"Twilight" feature, "Remember Me" was a huge box office disappointment. Although Pattinson's performance was the focal point of the film's mixed reviews, the film reportedly played well overall with audiences and should land in the high-$40 to mid $50 million range. Certainly an acceptable return theatrically for 20th Century Fox's anticipations.
DisneyNature's third consecutive Easter film opening, "African Cats", landed a solid $6.4 million estimated opening, placing it behind "Earth" and just ahead of "Oceans" in terms of success with the DisneyNature brand of documentaries. A total gross around $20 million should be expected for the well-received film, narrated by Samuel L. Jackson.
A look at some notable indies and more after the cut!