Box Office Actuals: May 13-15, 2011

Via Box Office Mojo, The Numbers, Deadline, and other sources:

Retaining the top spot for a second weekend, "Thor" held a better second weekend than most comic book adaptations tend to do and banked another $34.7 million domestically, raising its total to $119.5 million in 10 days. Traditionally, the comic book adaptation film loses more than half of its opening audience in a second weekend, but "Thor" lost just 47.2%. An encouraging figure as Paramount builds towards "X-Men: First Class" and "Captain America..." in the coming months.

As 'Thor" held well, the big story of the weekend was the huge opening for the Kristen Wiig-led "Bridesmaids", which exceeded even the most optimistic projections to score an impressive $26.2 million opening frame. Critics loved the film and audiences grew through the weekend as word-of-mouth spread on this being not just a knockoff of "The Hangover" or other similar R-rated ensemble comedies. Countless other outlets have written about the film's success and whether this is a gamechanger for Hollywood, but Nikki Finke at Deadline is on record as saying that many higher ups in rival studios wanted this film to fail. "Bridesmaids", budgeted at $32.5 million, is a moneymaker by Wednesday and will have virtually no opposition heading into its second weekend. If "Bridesmaids" can pull a second strong weekend, this might be well on its way to a $90-$100 million final haul.

"Priest", Paul Bettany's second film with director Scott Stewart, following 2010's "Legion", was underestimated slightly in its first weekend. Earning just under $15 million, while reportedly budgeted at $60 million, "Priest" may have suffered from its PG-13 rating appearing to be at at odds with its harsh and frightening subject matter and imagery. "Priest" opened on more screens and with a smaller sum than "Legion", which started north of $17 million in January 2010. Screen Gems may make this profitable with grosses from around the world, but not recouping the budget domestically will be a big disappointment. "Priest" looks to land in the $40-$45 million range stateside.

In a somewhat surprising development, "Rio" became the soup du jour for families who were seemingly lost in the shuffle with the recent openings targeting teens and young adults. "Rio" slid a negligible 2.7%, despite losing more than 300 locations from last weekend. In a fifth week, this type of drop of is almost unheard of and the film has made $125.2 million in North America and is chugging along to the tune of $429 million worldwide. "Rio" will lose screens and attendance with "Pirates of the Caribbean" arrives, but the film has another 10 days or so without true competition until the eagerly anticipated "Kung Fu Panda 2" arrives on May 26.

"Soul Surfer" continues to draw return business even as it loses more and more sites. Down just 20.8% this weekend, "Soul Surfer" may have a small take by appearances, $1.8 million, but on an $18 production budget, the film has been an impressive performer with 6 weeks in the Top 10 and overall take just under $40 million. The film has been given a July DVD date, which will be officially announced in the coming days.

Will Ferrell sells drama, a "Cave" finds new heights, and lots and lots of indie films try and stake a claim after the cut:

Box Office Actuals: April 29 - May 1, 2011

Via Box Office Mojo, The Numbers, and other sources:

Box office estimates are typically overreaching, so it becomes rather noteworthy when a film as big as "Fast Five" comes in underreported. Missing the mark by roughly $3 million, "Fast Five" raised its opening haul to $86.2 million over the 3-day weekend, further shattering the all-time opening record for April releases. This staggering opening places the film as a strong contender to perhaps challenge "Thor" for the top spot next weekend, even with a steep dropoff anticipated.

The remaining new wide openings failed to register a blip with audiences. The public's disinterest in "Prom" ($4.7 million, #5) and "Hoodwinked Too!" ($4.1 million, #6) left "Rio" to settle in for the #2 slot and breeze past the $100 million plateau. "Rio" declined a fair 43.8% in its third weekend, earning another $14.8 million. "Rio" joined "Rango" and "Hop" as the third animated feature to hit the $100 million high mark in 2011.

Steady business during the weeknights allowed "Tyler Perry's Madea's Big Happy Family" to cushion the nearly 61% slide in its second weekend. Banking nearly $41 million in 10 days is an acceptable success for Perry and Lionsgate and the film should finish in the $50-$55 million range by the time its run is completed.

Holding, with a respectable 44% decline for a period-piece romantic drama, "Water For Elephants" added $9.3 million to its total, coming to rest at $32.5 million thus far. Budgeted at $38 million, the film will be profitable by the weekend.

If response was weak for Disney/Buena Vista's "Prom", the news was even worse for The Weinstein Company's "Hoodwinked Too! Hood Vs. Evil", which delivered the worst 3-D opening for a wide release ever. The surprise success of 2005's "Hoodwinked" has no chance of being replicated here, as this sequel, which came in at a reportedly light $30 million budget, may only generate a final tally of $12-$15 million when all is said and done.

A "Cave" nets some wonderful discoveries, not every "Dog" has its day, and more analysis after the cut:

Box Office Bulletin: "Fast Five" Obliterates the Competition...

Via Box Office Mojo, The Numbers, Deadline, and other sources:

The Summer Movie Season, which typically kicks off in the first weekend of May, hit early with a staggering and stunning record-setting opening for "Fast Five", the fifth film in "The Fast & The Furious" franchise. Hauling in a likely overestimated but still incredible $83.6 million, "Fast Five" not only had the biggest opening ever for the series, but delivered the largest April opening weekend of all time, breaking its own record-setting $71 million "Fast and Furious" entry in April 2009. People knew the film would deliver the biggest opening weekend of the year, but this debut, even when revised actuals drop the number a bit on Monday, far exceeded most expectations. Speculation turned from the worry of diminished box office returns to a tone of optimism that perhaps "Fast Five" could kickstart a wave of films which will have wide-ranging commercial appeal. We shall see.

While "Rio", "Rango", and "Hop" had delivered the biggest openings so far in 2011, "Fast Five" more than doubled the best of those openings and the film already ranks as the 7th biggest grossing film of 2011. "Fast Five"could reach $100 million in total receipts by next weekend when "Fast Five" lines up next to the eagerly anticipated "Thor". And what if "Fast Five" can hold off and outrun "Thor"? Stay tuned...

NEW OPENINGS:

The brutal reality of the other weekend's openings is that no one truly cared about any of the other offerings. The estimated per screen averages for Disney's "Prom" and The Weinstein Company's "Hoodwinked Too! Hood Vs. Evil" were on par with films that have played for 4 or 5 weeks. Although in Disney's case, the poor performance may not be too disappointing in the long run.

"Prom", which was advertised as a non-musical "High School Musical" style film earned $5 million with a dismal $1,832 per screen average. Dismal that is, unless you are budgeted at $8 million, in which case the film may be profitable by the weekend. Nikki Finke at Deadline reports however that this is still going to be recognized as a major disappointment for Disney and raises questions as to why the film was not just morphed into a 4th "HSM" feature. Whether the film is a bomb or not can be left open to interpretation, but Disney execs are spinning this as a success. With the rush to DVD and probable multiple airings on the Disney Channel by the fall, "Prom" may not be as terrible a performer as many are speculating.

There really is no spin that can be leveraged at The Weinstein Company's "Hoodwinked Too! Hood Vs. Evil" however. Opening to a paltry $4.1 million and $1,653 per screen average at 2,505 locations, "Hoodwinked Too!" delivered the worst 3-D opening of all time for a wide release. Budgeted at $30 million, this ill-conceived sequel will likely lose money and provide a reversal of fortunes when compared to the surprising $51 million haul of 2005's "Hoodwinked". Nikki Finke shared an insider's Email on the film, which stated: "Between Blue Valentine, Company Of Men, Scream 4, and this film, they are starting to give back all the money they made on The King's Speech." Ouch.

Although it opened at a scant 875 locations, the comic book adaptation, "Dylan Dog: Dead Of Night" was a non-starter for OmniLab Media and Freestyle Releasing. Not screened for critics ahead of its release, this comedic/horror hybrid starring former "Superman", Brandon Routh, arrived with little in the way of promotion. Grossing $885k, fans of the supernatural horror series were reportedly not pleased at the film being more comedy and less chills and thrills. Italian audiences, where the comic originated from, were also less than thrilled last month when the film opened there.

Other notable trends and happenings after the cut!

Box Office Actuals: April 22-24, 2011

Via Box Office Mojo, The Numbers, and other sources:

Animated family musical adventure "Rio" held its estimated #1 ranking when actual numbers were calculated from the Easter weekend box office. Grossing $26.3 million, "Rio" held off Tyler Perry's latest ensemble film, "Tyler Perry's Madea's Big Happy Family", which amassed $25.1 million to land in second place. "Rio" continued its incredible worldwide run where the film has banked $206 million overseas. Nearing $300 million in total gross after just 3 weeks is an impressive feat.

"...Madea..." was the 6th film to feature Tyler Perry as his cross-dressing grandmother character and continued the trend of Perry films not being screened for critics in advance of their release. At this point, the brand has been built and Perry's franchise now guarantees openings on par with this one. Perry's latest opened on more screens than any of his other films to date, appearing at 2,288 sites. All in all, this was the fourth best opening for a Perry-directed film and if history holds, "...Madea..." will have a decent second weekend and then likely drop substantially in its third weekend.

The romantic drama "Water For Elephants" was overestimated and came in at $16.8 million, which tempered excitement slightly. If "Water" can hold a good second weekend audience, the film could finish in the $50 million range for its total box office run; a vast improvement over Pattinson's "Remember Me" which earned a mere $19.1 million in the spring of 2010. For Reese Witherspoon, the film served as her biggest opening since the 2008 holiday comedy "Four Christmases" ($31.2 million to start) and matched her 2005 romantic dramedy, "Just Like Heaven", which started at $16.4 million.

DisneyNature's third straight Easter weekend release, "African Cats" landed in 6th place with a $6.0 million start, which with actual receipts counted was nearly identical to last year's opening frame for "Oceans". It is hard to tell if Disney is happy that this opening matched "Oceans", which seemed a disappointment last year when compared to "Earth"'s success in 2009. "African Cats" should fall just short of $20 million when it completes its overall run.

"Scream" is silenced, "Atlas..." does indeed shrug, "I Am" takes a stand and more analysis after the cut:

Box Office Bulletin: "Rio" holds off "Madea"...

Via Box Office Mojo, The Numbers, and other sources:

Another strong weekend at the box office saw animated and family fare reap the benefits of a heavily attended Easter weekend. "Rio" retained the #1 spot in estimated box office figures, edging out Tyler Perry's latest Madea film, while "Hop" saw an expected Easter bump to cross the $100 million mark in gross earnings.

"Rio" dropped a modest 32% in estimated figures, moving its domestic 10-day box office gross to $81 million. Worldwide the film continues to have massive success, earning more than $202 million in 17 days. While tracking seems to indicate that "Fast Five", the fifth film in the "Fast & The Furious" franchise will debut strong in the April 29 box office weekend, "Rio" should hold on for a strong third weekend. No doubt about it, "Rio" is a bonafide smash.

The other animated feature in wide release, "Hop" saw an uptick of 16% in the Easter weekend, the holiday that the film is centered around. If estimates hold, "Hop" will become the third film to surpass $100 million so far in 2011, joining "Rango" and "Just Go With It" in achieving that milestone. Expectations are that "Hop" will freefall, perhaps as early as next weekend, with "Rio" delivering strong numbers and two other family films, "Hoodwinked Too..." and "Prom" attempting to pull dollars from the family audience.

NEW OPENINGS:

"Tyler Perry's Madea's Big Happy Family" was not the director's best opening but performed on pace with many of his other offerings. "...Family", the sixth film to feature Perry's grandmotherly Madea character, opened on more screens than any other Perry feature (2,288) and pulled in an estimated $25.7 million. Tyler Perry's films typically have two strong weekends and then decline rapidly in attendance, so this opening could foresee a total gross of approximately $50-$55 million when all is said and done.

Robert Pattinson and Reese Witherspoon's "Water For Elephants" performed better than anticipated, landing in third place with approximately $17.5 million on a budget of $38 million. Curiously, it was Witherspoon's name who came first in the marketing of the film, perhaps because Pattinson's last non-"Twilight" feature, "Remember Me" was a huge box office disappointment. Although Pattinson's performance was the focal point of the film's mixed reviews, the film reportedly played well overall with audiences and should land in the high-$40 to mid $50 million range. Certainly an acceptable return theatrically for 20th Century Fox's anticipations.

DisneyNature's third consecutive Easter film opening, "African Cats", landed a solid $6.4 million estimated opening, placing it behind "Earth" and just ahead of "Oceans" in terms of success with the DisneyNature brand of documentaries. A total gross around $20 million should be expected for the well-received film, narrated by Samuel L. Jackson.

A look at some notable indies and more after the cut!

Box Office Actuals: April 15-17, 2011

Via Box Office Mojo, The Numbers, and other sources:

Despite a slight overestimation, "Rio" still delivered the biggest opening weekend of 2011 with $39.2 million in box office receipts. "Rio" was just the latest in a steady stream of popular animated features for the year, following in the footsteps of "Hop", "Rango", and "Gnomeo and Juliet". "Rio" has already amassed $170 million in worldwide box office, as the film was released overseas a week ahead of its North American release.

"Rio"'s success was supposed to be in concert with comparable numbers for the much anticipated "Scream 4", a rekindling of the 90's franchise that earned $300 million domestically from its initial trio of films. 11 years went by, the stars of the franchise traveled up and down the A-list, but back together once more, excitement was there. Some terrific reviews, with most of them average-to-good, did not translate to audience. An opening Friday led to a diminished interest as the weekend went on and the film opened to a disappointing $18.7 million. The hopes of a comparable final gross are seemingly dashed as this muted "Scream" should earn approximately $50-$55 million by the end of its run.

Although initially reported as a Top 10 debut for Robert Redford and Roadside Attractions, "The Conspirator" opened at #11 with actual receipts counted. Top 10 debut or not, the film still delivered a comparable number to its estimate with $3.5 million earned at 707 locations. "The Conspirator" has become the largest opening gross for a Roadside Attractions film and could move past the Oscar-nominated "Winter's Bone" ($6.5 million) and "Bella" ($8.1 million) as the upstart's biggest success to date.

The Tea Party-endorsed "Atlas Shrugged Part I" amassed an intriguing $1.7 million at a mere 299 locations. The film, an adaptation from the writings of Ayn Rand, drew miserable reviews from critics but supporters of the film used those dismissals as a galvanizing effort in getting out to see the film. Rocky Mountain Films released the film strategically around the country and received a large amount of promotion for Right-wing and Republican-themed talk shows. This attention allowed Rocky Mountain to save on buying TV ad spots and other expensive marketing vehicles. Time will tell if this is going to sustain a second weekend and Rocky Mountain had not yet announced whether they would be expanding the film this coming weekend.

"Win Win" continues to grow and more analysis after the cut:

Box Office Bulletin: "Rio" mutes a "Scream"

Via Box Office Mojo, The Numbers, and other sources:

Branded as the comeback weekend for the middling North American box office, 20th Century Fox's "Rio" dominated the weekend, presaged by a huge international opening the weekend prior to its domestic release. "Rio", if numbers hold, will have the largest opening of 2011. With its approximate $40 million North American haul, coupled with $127 million already taken in across the water, "Rio" is the international breakout film of the year and could settle in for a long run at the top of the rankings. "Rio" looks to have virtually no competition for its dollar for the foreseeable future, as next week's "African Cats", and the following week's"Hoodwinked Too!" and "Prom" have a muted interest and/or limited audience at best.

NEW OPENINGS:

Landing in second place is The Weinstein Company and Dimension's joint release, "Scream 4". Projections were high for this franchise's return, which had earned nearly $300 million domestically and was making a much-hyped return to the big screen for the first time in more than 11 years. Message boards were alive, reviews were good-to-mixed, and interest resurfaced in the 3 previous slasher flicks. And then when it opened...no one came. Or at least to the anticipated levels the studio and analysts were expecting. "Scream 4" opened with an estimated $19.3 million and stands to finish in the mid-$50 million range when the film runs its course theatrically, more than $30 million less than "Scream 3"'s take. Reports show that audiences bailed on Saturday and Sunday and may have opted instead to check out another horror flick playing in another theater down the hall, but more on that in a moment.

On just 770 screens, Robert Redford's "The Conspirator" (Roadside Attractions) scored a Top 10 debut and one of the highest per-screen averages for the weekend. Earning $3.9 million with an older-skewing audience, this re-telling of the Abraham Lincoln assassination delivered an impressive cast and became Roadside's biggest opening weekend of all time. It will be interesting how Roadside handles this better-than-expected result, as "The Conspirator" needs only to earn a little less than $5 million going forward to become the studio's biggest grossing film (2007's "Bella" earned just over $8 million). The film could have legs and attendance grew over the weekend with some matinee showings selling out. Stay tuned...

One other notable opening at #14 is the long-simmering "Atlas Shrugged, Part I", an adaptation based on the writings of Tea Party-favorite Ayn Rand. Hollywood has always been interested in bringing Rand's writings to the big screen but it took indie Rocky Mountain Pictures, a studio known for releasing Christian-themed and inspirational fare, to make it a reality. Critics were less than kind to the film and it holds a 10% from Rotten Tomatoes at press time. The film has been a galvanizing entity within the Tea Party movement and on just 300 screens, the film scored an estimated $1.7 million, providing a slightly higher per-screen average than "The Conspirator" and virtually every other film in platform, medium, or wide release not named "Rio" or "Scream 4". The negative reviews were re-tweeted and shared via Tea Party supporters and were seen by some as a catalyst in drumming up impressive attendance numbers. Budgeted at $10 million, Parts II and III are reportedly ready if the film can draw enough money to support their being made.

ALSO OF NOTE

FilmDistrict's first two releases, the inspirational "Soul Surfer" and intense horror film, "Insidious" were quite impressive in their second and third weekends respectively. "Soul Surfer" dropped a mere 30% in its second weekend, a high retention of audience for an inspirational sports drama. But "Insidious", despite sliding to #7 overall, continues to hold strong, slipping a scant 27% and undoubtedly hampering "Scream 4"'s overall take. "Insidious" has earned nearly $36 million on its $1.5 million budget and remains a much buzzed-about and talked about film.

The twisty-turning romantic mystery/thriller, "The Double Hour", an Italian film released by Samuel Goldwyn Company, scored an impressive $15,400 per screen average in its two-screen opening.

Another highly anticipated foreign release from IFC Films, "The Princess of Montpensier", a historical period French film about a female aristocrat forced into an unwanted marriage while she carries on a passionate affair, scored a $7,800 per screen average on 4 screens.

The documentary, "Armadillo", discussed by our own Robert Hamer in his weekend preview, did not have its estimates reported.

Overall, the weekend box office surged to nearly $120 million grossed by the Top 12 films, a gain of 16.6% from the previous weekend, and earning the highest tally amongst the Top 12 since "Rango" opened on March 4.

THE TOP 10 (Estimates, with Actuals reported on Monday)

1. "Rio" (20th Century Fox), $40.0 million, NEW
2. "Scream 4" (Weinstein/Dimension), $19.3 million, NEW
3. "Hop" (Universal), $11.2 million, $82.6 million, 3 wks
4. "Soul Surfer" (TriStar/FilmDistrict), $7.4 million, $20.0 million, 2 wks
5. "Hanna" (Focus), $7.3 million, $23.3 million, 2 wks
6. "Arthur" (Warner Bros.), $6.9 million, $22.3 million, 2 wks
7. "Insidious" (FilmDistrict), $6.9 million, $36.0 million, 3 wks
8. "Source Code" (Summit), $6.3 million, $37.0 million, 3 wks
9. "The Conspirator" (Roadside), $3.9 million, NEW
10. "Your Highness" (Universal), $3.9 million, $16.0 million, 2 wks