Box Office Actuals: April 29 - May 1, 2011

Via Box Office Mojo, The Numbers, and other sources:

Box office estimates are typically overreaching, so it becomes rather noteworthy when a film as big as "Fast Five" comes in underreported. Missing the mark by roughly $3 million, "Fast Five" raised its opening haul to $86.2 million over the 3-day weekend, further shattering the all-time opening record for April releases. This staggering opening places the film as a strong contender to perhaps challenge "Thor" for the top spot next weekend, even with a steep dropoff anticipated.

The remaining new wide openings failed to register a blip with audiences. The public's disinterest in "Prom" ($4.7 million, #5) and "Hoodwinked Too!" ($4.1 million, #6) left "Rio" to settle in for the #2 slot and breeze past the $100 million plateau. "Rio" declined a fair 43.8% in its third weekend, earning another $14.8 million. "Rio" joined "Rango" and "Hop" as the third animated feature to hit the $100 million high mark in 2011.

Steady business during the weeknights allowed "Tyler Perry's Madea's Big Happy Family" to cushion the nearly 61% slide in its second weekend. Banking nearly $41 million in 10 days is an acceptable success for Perry and Lionsgate and the film should finish in the $50-$55 million range by the time its run is completed.

Holding, with a respectable 44% decline for a period-piece romantic drama, "Water For Elephants" added $9.3 million to its total, coming to rest at $32.5 million thus far. Budgeted at $38 million, the film will be profitable by the weekend.

If response was weak for Disney/Buena Vista's "Prom", the news was even worse for The Weinstein Company's "Hoodwinked Too! Hood Vs. Evil", which delivered the worst 3-D opening for a wide release ever. The surprise success of 2005's "Hoodwinked" has no chance of being replicated here, as this sequel, which came in at a reportedly light $30 million budget, may only generate a final tally of $12-$15 million when all is said and done.

A "Cave" nets some wonderful discoveries, not every "Dog" has its day, and more analysis after the cut:

Box Office Actuals: April 22-24, 2011

Via Box Office Mojo, The Numbers, and other sources:

Animated family musical adventure "Rio" held its estimated #1 ranking when actual numbers were calculated from the Easter weekend box office. Grossing $26.3 million, "Rio" held off Tyler Perry's latest ensemble film, "Tyler Perry's Madea's Big Happy Family", which amassed $25.1 million to land in second place. "Rio" continued its incredible worldwide run where the film has banked $206 million overseas. Nearing $300 million in total gross after just 3 weeks is an impressive feat.

"...Madea..." was the 6th film to feature Tyler Perry as his cross-dressing grandmother character and continued the trend of Perry films not being screened for critics in advance of their release. At this point, the brand has been built and Perry's franchise now guarantees openings on par with this one. Perry's latest opened on more screens than any of his other films to date, appearing at 2,288 sites. All in all, this was the fourth best opening for a Perry-directed film and if history holds, "...Madea..." will have a decent second weekend and then likely drop substantially in its third weekend.

The romantic drama "Water For Elephants" was overestimated and came in at $16.8 million, which tempered excitement slightly. If "Water" can hold a good second weekend audience, the film could finish in the $50 million range for its total box office run; a vast improvement over Pattinson's "Remember Me" which earned a mere $19.1 million in the spring of 2010. For Reese Witherspoon, the film served as her biggest opening since the 2008 holiday comedy "Four Christmases" ($31.2 million to start) and matched her 2005 romantic dramedy, "Just Like Heaven", which started at $16.4 million.

DisneyNature's third straight Easter weekend release, "African Cats" landed in 6th place with a $6.0 million start, which with actual receipts counted was nearly identical to last year's opening frame for "Oceans". It is hard to tell if Disney is happy that this opening matched "Oceans", which seemed a disappointment last year when compared to "Earth"'s success in 2009. "African Cats" should fall just short of $20 million when it completes its overall run.

"Scream" is silenced, "Atlas..." does indeed shrug, "I Am" takes a stand and more analysis after the cut:

Box Office Bulletin: "Rio" holds off "Madea"...

Via Box Office Mojo, The Numbers, and other sources:

Another strong weekend at the box office saw animated and family fare reap the benefits of a heavily attended Easter weekend. "Rio" retained the #1 spot in estimated box office figures, edging out Tyler Perry's latest Madea film, while "Hop" saw an expected Easter bump to cross the $100 million mark in gross earnings.

"Rio" dropped a modest 32% in estimated figures, moving its domestic 10-day box office gross to $81 million. Worldwide the film continues to have massive success, earning more than $202 million in 17 days. While tracking seems to indicate that "Fast Five", the fifth film in the "Fast & The Furious" franchise will debut strong in the April 29 box office weekend, "Rio" should hold on for a strong third weekend. No doubt about it, "Rio" is a bonafide smash.

The other animated feature in wide release, "Hop" saw an uptick of 16% in the Easter weekend, the holiday that the film is centered around. If estimates hold, "Hop" will become the third film to surpass $100 million so far in 2011, joining "Rango" and "Just Go With It" in achieving that milestone. Expectations are that "Hop" will freefall, perhaps as early as next weekend, with "Rio" delivering strong numbers and two other family films, "Hoodwinked Too..." and "Prom" attempting to pull dollars from the family audience.

NEW OPENINGS:

"Tyler Perry's Madea's Big Happy Family" was not the director's best opening but performed on pace with many of his other offerings. "...Family", the sixth film to feature Perry's grandmotherly Madea character, opened on more screens than any other Perry feature (2,288) and pulled in an estimated $25.7 million. Tyler Perry's films typically have two strong weekends and then decline rapidly in attendance, so this opening could foresee a total gross of approximately $50-$55 million when all is said and done.

Robert Pattinson and Reese Witherspoon's "Water For Elephants" performed better than anticipated, landing in third place with approximately $17.5 million on a budget of $38 million. Curiously, it was Witherspoon's name who came first in the marketing of the film, perhaps because Pattinson's last non-"Twilight" feature, "Remember Me" was a huge box office disappointment. Although Pattinson's performance was the focal point of the film's mixed reviews, the film reportedly played well overall with audiences and should land in the high-$40 to mid $50 million range. Certainly an acceptable return theatrically for 20th Century Fox's anticipations.

DisneyNature's third consecutive Easter film opening, "African Cats", landed a solid $6.4 million estimated opening, placing it behind "Earth" and just ahead of "Oceans" in terms of success with the DisneyNature brand of documentaries. A total gross around $20 million should be expected for the well-received film, narrated by Samuel L. Jackson.

A look at some notable indies and more after the cut!