Tuesday, July 19, 2011

Box Office Actuals (7/15/11 - 7/17/11): Harry Potter.

Via Box Office Mojo, The Numbers, Deadline, and other sources:

As I am on vacation, I apologize for the truncated version of this week's report and its tardiness. However, if this is a good week to be late on a box office report, it would be this one. Simply stated, the eighth and final entry in the "Harry Potter" film franchise, "Harry Potter And The Deathly Hallows - Part 2" rewrote nearly the entire record book when it comes to box office openings. People knew this would be big...but this big?

In the weekly breakdown, we will focus on the numbers from Friday through Sunday, but it should be mentioned that at the time of this report, "...Deathly Hallows Part 2" has added the record of the largest 4-day North American gross in history. All the numbers and the records broken will be itemized below.

The "Harry Potter" phenomenon has already ensured that this franchise will be the biggest grossing of all time...and with the combined worldwide gross already at the level of approximately $542 million, another record, tenuously held by the "Star Wars" franchise, will not be passed but shattered. The current domestic record holder for the series is the first entry, "Harry Potter and the Sorcerer's Stone" ("Philosopher's Stone" in overseas markets), which amassed $317.6 million in North America and $974 million worldwide. The lowest grossing entry in the series, "Harry Potter and the Prisoner Of Azkaban" grossed $249.5 million domestic/$795.6 worldwide. "Deathly Hallows Part 2" may have exceeded that film's total by the start of the weekend.

A "Harry Potter" breakdown and a childhood favorite misfires, despite glowing reviews. More analysis, The Weekend Breakdown and The Top 40 after the cut!



HARRY POTTER RE-WRITES HISTORY

Some of the records broken by "Harry Potter And The Deathly Hallows - Part 2":

Largest Midnight Gross of all Time - $43.5 million
Previous Record Holder: "The Twilight Saga: Eclipse" ($30 million)

Largest Midnight IMAX Openings of all Time - $2 million
Previous Record Holder: "Harry Potter And The Deathly Hallows - Part 1" ($1.4 million)

Largest Opening Day of all Time - $91.1 million
Previous Record Holder: "The Twilight Saga: New Moon" ($72.7 million)

Largest Opening Weekend of all Time - $169.2 million
Previous Record Holder: "The Dark Knight" ($158.4 million)

Largest Opening Weekend Worldwide - $478.2 million
Previous Record Holder: "Harry Potter And The Half-Blood Prince' ($394.0 million)

Largest July Opening of all Time - $169.2 million
Previous Record Holder: "The Dark Knight" ($158.4 million)

Largest PG-13 Opening of all Time - $169.2 million
Previous Record Holder: "The Dark Knight" ($158.4 million)

Largest Opening 4-Day Gross of all Time - $187.2 million
Previous Record Holder: "The Dark Knight" ($182.9 million)

And just to show that not everything was perfect...one small piece of bad news...

Steepest Decline From Friday to Saturday (Non-Holiday Weekend) - 53.4%
Previous Record Holder: "African Cats" - 48.76%

WINNIE THE POOH

Disney opted to counterprogram against the "Harry Potter" juggernaut by relaunching the beloved "Winnie The Pooh" franchise, delivering a film that critics loved (90% Tomatometer), but failed to find the audience it hoped for. Amassing receipts of a lower than estimated $7.9 million, it is nothing but an absolute shame that the film missed the mark.

In terms of wide releases, the film trails only "Harry Potter and the Deathly Hallows Part 2" and "Source Code" in terms of critical acclaim and the film delivers for the kid in all of us. I loved the film, and yet perhaps more savvy parents saw the 65 minute running time, calculated the math of tickets and concessions, and simply passed. Then again, despite skewing for the youngest of moviegoers, perhaps families simply left little ones at home and took the older kids to "Harry Potter".

This opening is not all that surprising when the film drew less than stellar numbers in its preliminary showings overseas. Launching around mid-April in the United Kingdom and other locales, the film grossed $6.5 million internationally before arriving stateside. Hopefully, the film will be remembered this weekend before "The Smurfs 3D" aims to take the young child demographic away from the beautiful and endearing "Winnie The Pooh".

REMAINING TOP 12 FILMS

"Horrible Bosses" had an impressive hold in its second weekend, sliding 37.2% and tallying $17.8 million ($60.1 million total), while Kevin James' "Zookeeper" sadly appealed to a lot more families than "Winnie The Pooh", dropping just 38.5% and grossing $42.4 million in 10 days. "Zookeeper" is still well off the mark in earning its $80 million production budget back domestically.

"Transformers: Dark Of The Moon" took an expected 54.7% hit with the arrival of "Harry Potter", but became the first film in 2011 to cross the $300 million mark, finishing the weekend with a total gross of $302.9 million in 17 days. Worldwide the film has banked $772 million thus far.

Dropping 28.8% but moving back into the Top 10, Woody Allen's "Midnight In Paris" finally became Allen's largest grossing film of all time, finishing the weekend with a total take of $1.9 million and a $41.8 million haul overall.

"Larry Crowne" continued to shed viewers, losing 55.1% from its subpar second weekend, but still sliding past its $30 million production budget. The film has earned $31.7 million in 17 days.

ABOUT THAT "UNDEFEATED" DOCUMENTARY...

The documentary "The Undefeated", outlining the meteoric rise of Republican firebrand and former Vice-Presidential nominee, Sarah Palin, drew a lot of attention and scorn from critics and pundits alike. Eleven critics have reviewed it and all have panned it, giving it a snickering 0% at Rotten Tomatoes.

Strategically opening the film in, at least in voter demographics, Republican heartlands, the film launched on 10 screens and while many called the film a bust and a failure of epic proportions, if you look a little closer...the film performed rather well.

Distributed by newcomers Arc Entertainment, the film landed a pre-screen average of $6,513 at its locations. That pre-screen average ranks it fifth for the weekend behind "Harry Potter", documentary "Sholem Aleichem: Laughing In The Darkness", Bollywood film "Zindagi Na Milegi Dobara", and Errol Morris' highly anticipated documentary "Tabloid".

I am far from a fan of Ms. Palin, but the film did perform well, notably different from the reports of empty screenings and canceled showings.

THE DISCOUNT HOUSE

"Judy Moody and the NOT Bummer Summer" moved to the second-run houses and saw ticket receipts climb a strong 76.8%. The film has struggled mightily and grossed a mere $14.4 million thus far. The film is estimated for home video in October 2011.

THE WEEKEND BREAKDOWN

#1 Film - "Harry Potter And The Deathly Hallows - Part 2", earned $169.2 million in its opening weekend.

Last Year's #1 Film at this time: "Inception", earned $62.8 million in its debut weekend.

Biggest Per Screen Average: "Harry Potter And The Deathly Hallows - Part 2", $38,672 at 4,375 locations ($169.2 million weekend)

Worst Per Screen Average (50+ Sites): "The Lincoln Lawyer", $587 at 72 locations ($42k, $58.0 million cumulative)

Largest Increase (50+ Sites): "Judy Moody And The NOT Bummer Summer", +76.8%

Steepest Decline (50+ Sites): "Delhi Belly", -71.6%

Films Earning More Than $1m for the weekend: 14

Films Which Surpassed $100m: "Harry Potter And The Deathly Hallows Part 2",

Films Which Surpassed $300m: "Transformers: Dark Of The Moon"

Films Which Surpassed Reported Budget This Weekend (Domestic): "Harry Potter And The Deathly Hallows Part 2 ($250 budget split with the first film)", "Horrible Bosses (mid-week)", "Larry Crowne", "Monte Carlo".

The Top 40 and other notables (Wkd Figures and % Chg, based on 3-day totals)!

TW

LW

DAY

FILM

WKD

TOTAL

% CHG

1

N

3

Harry Potter And The Deathly Hallows 2

$169.2m

$169.2m

New

2

1

19

Transformers 2: Dark Of The Moon

$21.3m

$302.9m

-54.7

3

2

10

Horrible Bosses

$17.8m

$60.1m

-37.2

4

3

10

Zookeeper

$12.3m

$42.4m

-38.5

5

4

24

Cars 2

$8.4m

$165.4m

-44.7

6

N

3

Winnie The Pooh

$7.9m

$7.9m

New

7

5

24

Bad Teacher

$5.2m

$88.5m

-42.2

8

6

17

Larry Crowne

$2.7m

$31.7m

-55.1

9

7

38

Super 8

$2.0m

$122.3m

-59.3

10

11

59

Midnight In Paris

$1.9m

$41.8m

-28.8

11

12

66

Bridesmaids

$1.7m

$161.3m

-34.5

12

9

31

Mr. Popper's Penguins

$1.368m

$61.5m

-56.6

13

10

31

Green Lantern

$1.359m

$112.8m

-56.8

14

8

17

Monte Carlo

$1.3m

$20.1m

-65.3

15

N

3

Zindagi Na Milegi Dobara

$961k

$961k

New

16

13

45

X-Men: First Class

$636k

$143.5m

-56.9

17

17

52

The Tree Of Life

$623k

$10.1m

-21.0

18

14

53

The Hangover Part II

$505k

$251.9m

-57.9

19

15

59

Pirates Of Caribbean: On Stranger Tides

$493k

$237.4m

-53.2

20

16

53

Kung Fu Panda 2

$461k

$160.1m

-46.7

21

19

45

Beginners

$433k

$3.9m

-21.8

22

18

73

Thor

$386k

$179.5m

-32.6

23

23

24

A Better Life

$338k

$1.0m

+2.4

24

20

94

Rio

$323k

$141.9m

-21.8

25

21

31

Buck

$302k

$2.2m

-21.8

26

24

80

Fast Five

$214k

$209.1m

-18.1

27

25

101

Born To Be Wild IMAX

$193k

$9.2m

-20.4

28

34

38

Judy Moody/NOT Bummer Summer

$144k

$14.4m

+76.8

29

30

10

Beats, Rhymes & Life...Travels Of A Tribe Called Quest

$138k

$294k

+23.0

30

N

3

Snow Flower And The Secret Fan

$134k

$134k

New

31

29

31

Page One/Year Inside New York Times

$128k

$610k

+10.0

32

22

17

Delhi Belly

$107k

$1.4m

-71.6

33

28

486

Hubble 3D

$105k

$26.8m

-13.8

34

31

38

The Trip

$94k

$1.1m

-9.5

35

N

3

Tabloid

$91k

$91k

New

36

27

87

Water For Elephants

$88k

$58.5m

-29.3

37

26

101

Soul Surfer

$84k

$43.9m

-36.1

38

39

17

Terri

$77k

$243k

+72.7

39

36

73

Something Borrowed

$75k

$39.0m

+13.7

40

N

3

The Undefeated

$65k

$65k

New

BUBBLING UNDER INCREASES AND OPENINGS:

45. “Project Nim”, $49k, $88k total, +89.9%

51. "Sholem Aleichem: Laughing In The Darkness", $21k, $60k, +3.7%

54. "Life, Above All", $14k, NEW

55. “Meek's Cutoff”, $14k, $931k total, +51.2%

56. “Passione”, $13k, $93k total, +19.3%

1 comment:

  1. Makes you wonder if it'll have other kinds of success...

    ReplyDelete