Relativity’s Prince Has Arrived in Armie Hammer!

(Beverly Hills, CA) March 26, 2011 – Relativity Media has closed a deal with The Social Network breakthrough star Armie Hammer to play Prince Andrew Alcott in its upcoming untitled Snow White feature, based on the Brothers Grimm story, directed by Tarsem Singh (Immortals, The Cell).

 

Hammer joins Oscar®-winner Julia Roberts who was previously announced in the role of the Queen.  Pre-production has begun, and principal photography will start in May. The theatrical release date is set for June 29, 2012.

 

Relativity's Snow White, a retelling of one of the most beloved fables of all-time, will eschew the traditional story in favor of a more modern tale full of comedy and adventure. After her evil stepmother kills her father and destroys the kingdom, Snow White bands together with a gang of seven quarrelsome dwarfs to reclaim what is rightly hers..

 

The film's producers are Ryan Kavanaugh (The Fighter), Bernie Goldmann (300) and Brett Ratner (Rush Hour franchise).  The script was written by Melissa Wallack (Meet Bill) and Jason Keller (Machine Gun Preacher)

Relativity currently has box office hit Limitless, starring Bradley Cooper, Abbie Cornish and Oscar^®-winner Robert De Niro, in theatres. The studio recently had Golden Globe^®-winner and seven-time Oscar^®-nominee The Fighter in theatrical release, via Paramount Pictures, starring Mark Wahlberg, Christian Bale, Melissa Leo and Amy Adams as well as Golden Globe^®-winner and eight-time Oscar^®-nominee The Social Network via its partnership with Sony Pictures. Looking ahead, Relativity has David R. Ellis’ Shark Night 3D releasing on September 2^nd, 2011 and the highly-anticipated Immortals on November 11^th, starring Henry Cavill, Stephen Dorff, Isabel Lucas, Freida Pinto, Luke Evans, Kellan Lutz, with John Hurt and Mickey Rourke.

 

Armie Hammer is currently filming Clint Eastwood’s J. Edgar opposite Leonardo DiCaprio.  He is represented by WME and attorney Harris Hartman who negotiated the deal with Relativity on his behalf.

 

ABOUT RELATIVITY MEDIA, LLC

Relativity Media, LLC is a media and entertainment company that focuses on creating, financing and distributing entertainment content and intellectual property across multiple platforms, as well as making strategic partnerships with, and opportunistic investments in, media and entertainment-related companies and assets. Relativity owns and operates Rogue, a company that specializes in the production and distribution of films targeted to the 13-25 year old audience. Building upon its foundation of financing and producing films, Relativity has grown to include music, sports and television divisions and the next-generation social network iamrogue.com.  Relativity also owns and operates RelativityREAL, Relativity’s television arm, which has become one of the leading suppliers of reality television with more than 20 shows in episodic or pilot.  

 

To date, Relativity has committed to, produced and/or financed more than 200 motion pictures.  Released films have accumulated more than $15.0 billion in worldwide box office revenue.  Relativity’s recent films include Salt, Despicable Me, Grown Ups, Charlie St. Cloud, Dear John, It’s Complicated, Zombieland, Couples Retreat, Get Him to the Greek, Robin Hood, and, most recently, The Fighter, Little Fockers, James Cameron's Sanctum in 3D, Season of the Witch, Take Me Home Tonight, Limitless, and The Social Network. Upcoming films for Relativity include Immortals, Shark Night 3-D, Hop, Bridesmaids, and Cowboys & Aliens.  35 of the company’s films have opened at No. 1 at the box office.  Relativity films have earned 60 Oscar® nominations including nods for The Fighter, The Social Network, Nine, A Serious Man, Frost/Nixon, Atonement, American Gangster, 3:10 to Yuma and The Wolfman. 53 of Relativity’s films have each generated more than $100 million in worldwide box-office receipts.