About as bad as can be expected (with many theaters near me in New York closing shop this weekend), according to The Hollywood Reporter:
Hurricane Irene could result in box office losses of as much as $30 million for the weekend as movie-going comes to a standstill up and down the East Coast.
Domestic box office revenues for the frame were on track to reach $120 million, but the massive storm could reduce that number by as much as 25%. By Friday afternoon, the news was grim. “Its horrendous,” one distribution executive noted.
Across the board, films were posting lower than expected results, including three new titles—the Luc Besson-produced action pic Colombiana, starring Zoe Saldana and distributed by TriStar, the Weinstein Co.’s R-rated ensemble comedy Our Idiot Brother headlining Paul Rudd, Elizabeth Banks, Zooey Deschanel and Emily Mortimer, and the Guillermo del Toro-produced horror movie Don’t Be Afraid of the Dark, distributed by FilmDistrict and starring Katie Holmes and Guy Pearce.
