Information obtained via Box Office Mojo, The Numbers, Deadline, and other sources:
I will opt for a more softer tone than others who have glibly wrote about how this past weekend was the "Worst Box Office Weekend Of 2011" and irresponsibly reported that the industry is in a tailspin. Hurricane Irene, which swept up and through the East Coast, caused more than 40 fatalities across 10 states and left millions of people without power. Half of our Awards Circuit team were potentially in harm's way and thankfully, all of them came through the situation unscathed. Hurricane Irene did impact things significantly it appears overall, but if everyone is being honest, the selections for the final week of the summer box office were not projected to be strong performers and seldom, if ever, are. Attention has shifted to the fall - home to the prestige Oscar pictures - and the studios treated the past weekend's new arrivals as largely afterthoughts.
THE HELP MAKES IT 2 IN A ROW...
Topping the survey for a second straight weekend is the resilient "Help", which looks to perhaps have enough in its tank for a possible third consecutive weekend stay at the top of the heap. Dipping a mere 27 percent in its third weekend, "The Help" rolled along to a 19-day total of $96.8 million. Each weekend, Buena Vista has been adding more theaters and increasing the film's reach and "The Help" continues to deliver the highest per screen averages of any wide release. Curiously, the film has never played on 3,000 or more screens, almost a must for a film with this kind of appeal and success.
With the long-simmering thriller "The Debt" arriving in theaters nearly 9 months after it was originally set to be released, and the found-footage mockumentary "Apollo 18" and gauche "Shark Night 3D" arriving to deafening silence, "The Help" could make it a rare trifecta at the top. "Apollo 18" and "Shark Night 3D" are not being screened for critics, telling you likely everything you could ever want to know about their prospects this weekend.
Paul Rudd plays an "Idiot", Zoe Saldana opens her first film on her name alone, and one documentary continues to race circles around its competition. More analysis, The Weekend Breakdown, and The Top 40 Most Attended all after the cut!
