Box Office Actuals (6/17/11-6/19/11): A flickering "Lantern" lights the way...

Via Box Office Mojo, The Numbers, Deadline, and other sources:

Despite a strong start with higher than expected numbers from midnight showings and a well attended Friday night, Warner Bros. saw its "Green Lantern" flicker and dim by the end of the weekend. The third superhero film to arrive in 2011, following "Thor" and "X-Men: First Class", "Green Lantern" was the least attended opening weekend of the three, starting at a $52.3 million clip. Most films would be thrilled to land that sum, but everything has perspective and Warner Bros. are hugely disappointed in the diminishing returns.

A strong midnight to strong Friday to lessening Saturday to dismal Sunday can be attributed to a lot of different factors. Initially, the film was ravaged by critics and although CinemaScore provided a B+ rating from audience members, the fact is that people stopped coming after the first eyes got a look at the final cut. That pesky word-of-mouth can be a helluva thing sometimes.

Nikki Finke at Deadline has reported that there was a great deal of behind-the-scenes consternation by the marketing department, as they were only able to see 70% of the final cut two weeks prior to release day. Constant tinkering and refining of visual effects were cited as a blaming factor, but after audiences responded dismally to the teasers as far back as the fall of 2010, a push-and-pull developed with Warner Bros. and DC Entertainment on whether to focus on Ryan Reynolds solely in the marketing or draw in the supporting alien characters to define a new brand. What resulted was a bit of both strategies put into place which, it is speculated, led to confusion amongst those interested but not familiar with the source material.

Good marketing/bad marketing/late delivery of final product...ultimately, the film is just not good. Rotten Tomatoes assigns a 21% ranking for the film, which trails dozens of points behind "Thor" and "X-Men" earlier this year. Ultimately, all of the drafts and rewrites and rewrites again, along with the problematic post-production woes are what contributed to the film's precipitous slide from Friday through Sunday. Typically, with this opening Warner Bros. could expect a film to gross $150-$175 million; however, tracking and trending may place this closer to the $120-$130 million range, which would require huge worldwide numbers to make the film profitable.

Chilly penguins freeze up the box office, there is no actual art in getting by it seems, and a Tree sprouts while Paris suffers a minor setback. All of this and the Top 40 rankings, as of Monday afternoon, after the cut!

Box Office Actuals (6/10/11-6/12/11): "Super 8" Soars...

Via Box Office Mojo, The Numbers, Deadline, and other sources:

With a year-long build and teasers regarding what secret lies within the film, "Super 8" opened #1 at the box office with a less-than-estimated $35.5 million take. While critics had a largely favorable, if not somewhat tempered reaction to the film, audiences reportedly loved the film and reports show that the film could have strong word-of-mouth heading into its first full week and second weekend.

Estimates and expectations for the film were all over the board with "Super 8". On the one hand, the start was a disappointment when compared to director J.J. Abrams' two previous films, 2006's "Mission: Impossible III" (opened at 47.7 million) and 2009's "Star Trek" (opened at $75.2 million). "Super 8" was not a franchise or relaunch and thus, served as Abrams' first foray into wholly original content. And yet, even describing "Super 8" has completely or wholly original will generate guffaws from those who claim the film is too much of a copy of co-producer Steven Spielberg's own directorial and writing efforts of the past; namely, "E.T.", "Close Encounters Of The Third Kind", and "The Goonies".

Confounding pundits further was the more muted viral efforts of Paramount in promoting the film. Previously, with Abrams' TV creation "Lost" and the Abrams-produced feature "Cloverfield", several curiously named websites appeared with clues, anecdotes, and labyrinthine games and paths for fans and those interested to follow, send around, discuss, and debate. Short of wondering if there was in fact a monster, or monsters, or what it or they looked like, the only real non-trailered promotion for the film came in the form of a short film, truncated in the finished product, which shows archived government footage of a scientist attempting to feed something in a darkened cage. Near the end of the footage, one giant arm of a creature swoops down and takes the scientist high into the air.

All of this to say that Paramount reportedly was very satisfied with the opening weekend and feel the film is positioned to withstand the oncoming "Green Lantern" and "Mr. Popper's Penguins" this weekend, and then will have a strong foothold in the market to hold off an expected huge opening for Pixar's "Cars 2". Then, with the arrival of "Transformers 3: Dark Of The Moon" on Wednesday, June 29, Paramount feels that both "Transformers" and "Super 8" will have cemented themselves as huge hits with legs to carry the studio and audiences through to July 22, when "Captain America" arrives.

A children's adaptation of a popular book series whimpers into theaters, Woody Allen makes history again, and huge attendance continued for "The Tree Of Life". Plus, a handful of indies look to make their mark. All of this and the Top 40 after the cut!