Information obtained via Box Office Mojo, The Numbers, Deadline, and other sources:
In a packed week of new releases both large and small, "Rise Of The Planet Of The Apes" held the #1 spot at the weekend box office, holding off a strong Sunday push from "The Help" to retain its box office crown. Other debuts involving teenagers dying, young adults trying to survive a bomb being strapped to one of them, and a 3-D concert movie for one of television's most popular shows all met with mediocre and/or disappointing responses.
"Rise Of The Planet Of The Apes" held its ground, winning the weekend with $27.8 million at final count. Most science-fiction films slide between 55-60% in its second weekend, and "Apes" dipped only 49.2%. This greatly pleased 20th Century Fox reps, who started to boast that they could win the weekend when the film outperformed every new release on Friday, including Wednesday release, "The Help".
Cementing this franchise as one that just carries appeal across many demographics, "Rise Of The Planet Of The Apes" crossed the $100 million mark, earned back its $93 million production budget (shockingly low, don'tcha think?) and is closing on $200 million worldwide in 10 days. With the sequel already announced, this film might land in the $150-$175 million range domestically, which will be a tremendous success for the somewhat risky relaunch of the franchise.
A flurry of new movies vie for the almighty dollar, with "The Help" performing strong, "Final Destination 5" and "30 Minutes Or Less" splitting the vote somewhat, and what happened with the vaunted "Glee 3-D Concert Movie"??? More analysis, The Weekend Breakdown, and The Top 40 after the cut!
