The Weinstein Company picks up Madonna's Directorial effort W.E. for release...

...and could position it as an Awards contender. Here's the announcement:

The Weinstein Company acquires Madonna’s W.E. for U.S. Release

Abbie Cornish, James D’Arcy, Andrea Riseborough Star In Romantic Drama

Madonna’s Feature Film Directorial Debut

2011 Release Planned

New York, NY, June 13, 2011 – The Weinstein Company (TWC) announced today that it has acquired U.S. distribution rights to “W.E.,” Madonna’s directorial debut of a feature film. W.E. is a romantic drama co-written by Madonna and Alek Keshishian, produced by Madonna and Kris Thykier and executive produced by Scott Franklin (BLACK SWAN). It stars Abbie Cornish (LIMITLESS), Oscar Isaac (DRIVE), James D’Arcy (MASTER AND COMMANDER: THE FAR SIDE OF THE WORLD), Andrea Riseborough (NEVER LET ME GO), Natalie Dormer (“The Tudors”), Richard Coyle (PRINCE OF PERSIA: THE SANDS OF TIME), James Fox (SHERLOCK HOLMES) and Laurence Fox (“Inspector Lewis”). The announcement was made by TWC Co-Chairman Harvey Weinstein and President of Production Donna Gigliotti.

Spanning six decades, W.E. juxtaposes a contemporary love story with that of King Edward VIII and American divorcée Wallis Simpson.

“W.E. is about the nature of true love, and the sacrifices and compromises that are often made. I’ve wanted to tell this story for a very long time, and bringing it to life has been a great adventure for me. I’m looking forward to working with Harvey and The Weinstein Company on this film,” commented Madonna.

“Madonna has really come into her own as a filmmaker with W.E.,” said Weinstein. “She’s taken one of the most famous romances of the 20th Century and brought it to life in a smart, sexy and thoroughly modern way. It’s a terrific addition to our US release slate.”

Commented Gigliotti, “The advance footage for W.E. was some of the most impressive I’ve ever seen. I can’t wait for American audiences to have the opportunity to see this film.”

The deal was negotiated for TWC by Weinstein, COO David Glasser and Michal Steinberg, Senior Vice President Business Affairs and Acquisitions; and by CAA, on behalf of the filmmakers.

-Joey's Two Cents: It could be an interesting project...thoughts?